Business Books

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FEATURED: The Complete Guide to Public Relations for SMEs by Mark D. Wells

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About Featured Book: The Complete Guide to Public Relations for SMEs by Mark D. Wells

The Complete Guide to Public Relations for Small to Medium-Sized Enterprises

Are you are the owner of a small to medium-sized business or a budding entrepreneur eager to carve out a niche in your business or industry sector? Are you looking for strategies to effectively communicate your brand’s story and engage with your audience? If so, this book is written for you. Discover the power of public relations with this comprehensive guide to effective public relations, tailored to help you to grow your business and build your brand and profile.

“The Complete Guide to Public Relations for SMEs” demystifies the concept of public relations and highlights its critical importance in the digital age. From understanding the evolving public relations landscape to establishing a strong brand identity, this book covers everything in depth. With insights into the unique challenges faced by SMEs, practical strategies, and real-life case studies, this guide will empower you with the knowledge and tools you need to elevate your business.

Imagine your brand gaining the recognition it deserves, fostering trust, and improving your bottom line. With chapters dedicated to developing targeted public relations strategies, leveraging the power of social media, and creating compelling content, success is within your grasp. Learn to develop and implement realistic public relations goals, measure success, and adjust strategies based on detailed feedback, ensuring your efforts deliver tangible results.

Discover the synergy between public relations, marketing, and advertising, and how these elements should be used in unison to amplify your message. Gain insights into building relationships with journalists, writing impactful media releases, and utilising visual and multimedia content to captivate your audience.

Don’t let your small to medium-sized enterprise remain in the shadows. Embrace the proven practices, actionable insights, and cutting-edge technology detailed in this comprehensive guide. “The Complete Guide to Public Relations for SMEs” is your roadmap to building a prominent and trustworthy brand. Your journey to mastering the art of public relations begins here!

This Non-Fiction book is available in these Formats: eBook

Buy Book Here.

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Customer Escalations Management: The Golden Recipe by Nikolaos Zormpas

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Customer Escalations Management: The Golden Recipe by Nikolaos Zormpas

Are you ready for AMAZING Customer Service & Experience?
What about EXCEPTIONAL Service Delivery?
Do you want to see your customers returning back Again & Again?

If so, then this is the book for you!!!

No one likes complaints, especially from customers. What if we look at these complaints differently though, by seeing them as opportunities instead of problems? When customers raise an issue with your business, they’re giving you a chance to make it up to them instead of just taking their business elsewhere. It’s also a chance to learn what areas in your business may be problematic and need fixing.

You should still aim to avoid escalations; nevertheless, your attitude toward them should make all the difference.

In Customer Escalations Management: The Golden Recipe, you will discover:

◆ The 8 phrases and words you should never use when dealing with complaints to avoid further aggravating your customers.
◆ How to handle customer complaints seamlessly to ensure no cases get dropped.
◆ Why customer escalations can actually be a boon to your company.
◆ How a company’s leaders can significantly improve customer relations, even without being involved in day-to-day customer interaction.

And much, much more!

No matter how big or small your company is, having a customer escalations management system in place is essential. Following Nikolaos Zormpas’ Golden Recipe will prepare your organization to manage customer complaints and escalations for all types of situations, while ensuring customer satisfaction and retention.

If you want to reduce stress, frustration, and dissatisfaction for your customers (and your employees), then grab your copy now.

We use affiliate links on this website, which means that when you click a link, we may earn a commission if you place an order, at no additional cost to you.

Customer Escalations Management: The Golden Recipe by Nikolaos Zormpas

By Book Review Matchmaker Leave a Comment

Customer Escalations Management: The Golden Recipe by Nikolaos Zormpas

Are you ready for AMAZING Customer Service & Experience?
What about EXCEPTIONAL Service Delivery?
Do you want to see your customers returning back Again & Again?

If so, then this is the book for you!!!

You should still aim to avoid escalations; nevertheless, your attitude toward them should make all the difference.

In Customer Escalations Management: The Golden Recipe, you will discover:

And much, much more!

If you want to reduce stress, frustration, and dissatisfaction for your customers (and your employees), then grab your copy now.

We use affiliate links on this website, which means that when you click a link, we may earn a commission if you place an order, at no additional cost to you.

Real Freedom, Why Franchises Are Worth Considering and How They Can Be Used For Building Wealth by Gregory Mohr

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Real Freedom, Why Franchises Are Worth Considering and How They Can Be Used For Building Wealth by Gregory Mohr

You have the drive and work ethic…

…but just don’t know how to start.

Should you franchise your own business or buy into a well-known brand?

Two of the roads to financial freedom are building a business or buying into a franchise. Wall Street Journal bestselling author, Gregory K. Mohr has done both. From managing restaurants to micro-circuit engineering, he had a broad range of experience. When he found franchising, though, that’s when everything changed.

It all started when he got laid off.

Greg’s career had left him feeling empty for some time.

If he was going to change his life, he had to get to it.

Franchising did exactly that. He had the energy and drive that was missing from the 9-5 job and with that came success. It wasn’t easy, though, as he had to learn the ins and outs of the contracts and how to avoid the mistakes that most people made.

This book will save you time.

With over 200 clients who’ve learned his methods, Greg has a proven record of success that makes him the teacher for you.

You’ll learn:

– Types of Franchises
– Pros and Cons of the Services Industry
– Horizontal vs. Vertical Growth
– A Plan for Building Wealth
– How to use SBA (Small Business Administration Loans) to get started
– And much more

He will show you the road map to get you from Day 1 training to the Grand Opening.

You’ll love this life-changing book because the Real Freedom in life comes from charting your own course. Are you ready to start?

Get it now.

We use affiliate links on this website, which means that when you click a link, we may earn a commission if you place an order, at no additional cost to you.

Customer Escalations Management: The Golden Recipe by Nikolaos Zormpas

By Book Review Matchmaker Leave a Comment

Customer Escalations Management: The Golden Recipe by Nikolaos Zormpas

Are you ready for AMAZING Customer Service & Experience?
What about EXCEPTIONAL Service Delivery?
Do you want to see your customers returning back Again & Again?

If so, then this is the book for you!!!

You should still aim to avoid escalations; nevertheless, your attitude toward them should make all the difference.

In Customer Escalations Management: The Golden Recipe, you will discover:

And much, much more!

If you want to reduce stress, frustration, and dissatisfaction for your customers (and your employees), then grab your copy now!

We use affiliate links on this website, which means that when you click a link, we may earn a commission if you place an order, at no additional cost to you.

You’re A Leader Now What?: The proven path to high performance leadership by Mick Spiers

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You’re A Leader Now What?: The proven path to high performance leadership by Mick Spiers

Have you recently been appointed to your first leadership role or are you in a position mentoring developing leaders? Are you an aspiring exceptional millennial leader who wants to change the status quo and build a different future for other millennials?

In either case, this book is for you!

Your first leadership role is an exciting step, but can simultaneously be a daunting endeavour filled with anxiety. You have most likely excelled in your previous role, but quickly discover leadership is a whole new ball game!

Successful leadership is less about the knowledge and skills you have acquired in your specific domain, and much more about relating well with others, navigating complex interpersonal situations, and bringing out the best in your team.

In his ground-breaking new book, You’re A Leader, Now What?, Mick Spiers equips readers with practical leadership skills never taught in school and rarely developed in early careers. If you are looking to become a leader people naturally gravitate towards that inspires purpose-driven action in your teams, Spiers lays out a compelling blueprint to follow!

In this book, you will find:

• How to challenge the status quo of leadership;

• How to inspire people into action because they want to do it, not because they were told to;

• Ways to increase your emotional intelligence;

• How to draw the best out of people;

• Tips on becoming the leader of millennials;

• How to lead with purpose and meaning;

• Tips on practicing daily self-reflection

Being a leader is about inspiring people into action; it is not the same as being the boss or being a manager who tells people what to do

This book is designed for the next generation of leaders. The target audience are people that have been exceptional individual contributors and have recently transitioned into their very first leadership role. They have been successful and standouts in their chosen domain but have found the transition to leadership to be far more difficult than they ever expected. They soon discover that human beings are far more complex than they had ever considered.

Success in their chosen domain usually came from mastering knowledge and skills in that field. Success as a leader requires mastering how they interact with and relate to other people.

What is stopping you from reaching your career goals now and standing out from the crowd?

We use affiliate links on this website, which means that when you click a link, we may earn a commission if you place an order, at no additional cost to you.

Customer Escalations Management: The Golden Recipe by Nikolaos Zormpas

By Book Review Matchmaker Leave a Comment

Customer Escalations Management: The Golden Recipe by Nikolaos Zormpas

Are you ready for AMAZING Customer Service & Experience?
What about EXCEPTIONAL Service Delivery?
Do you want to see your customers returning back Again & Again?

If so, then this is the book for you!!!

You should still aim to avoid escalations; nevertheless, your attitude toward them should make all the difference.

In Customer Escalations Management: The Golden Recipe, you will discover:

And much, much more!

If you want to reduce stress, frustration, and dissatisfaction for your customers (and your employees), then grab your copy now on Amazon!

We use affiliate links on this website, which means that when you click a link, we may earn a commission if you place an order, at no additional cost to you.

SMART Objective Setting for Managers by Irial O'Farrell

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SMART Objective Setting for Managers by Irial O'Farrell

Looking to make sense of objective setting, strategic goals, employee development, team competency and SMART? Then SMART Objective Setting for Managers is the book for you.

Written by a manager for a manager, this book makes sense of the objective setting process and how it links to both job descriptions and business objectives. It also deconstructs the SMART framework and how to use it effectively with another person.

Along with all that, you’ll understand the different types of objectives, determining objective drivers, and get an insight into both the employee’s and the manager’s mindsets. To finish off, you’ll be guided through both the preparing for and conducting an objective setting meeting.

We use affiliate links on this website, which means that when you click a link, we may earn a commission if you place an order, at no additional cost to you.

Customer Escalations Management: The Golden Recipe (The ultimate guide on how to provide amazing customer service and exceptional customer experience) by Nikolaos Zormpas

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Customer Escalations Management: The Golden Recipe (The ultimate guide on how to provide amazing customer service and exceptional customer experience) by Nikolaos Zormpas

Are you ready for AMAZING Customer Service & Experience?
What about EXCEPTIONAL Service Delivery?
Do you want to see your customers returning back Again & Again?

If so, then this is the book for you!!!

You should still aim to avoid escalations; nevertheless, your attitude toward them should make all the difference.

In Customer Escalations Management: The Golden Recipe, you will discover:

We use affiliate links on this website, which means that when you click a link, we may earn a commission if you place an order, at no additional cost to you.

The Manager’s Dilemma by Irial O'Farrell

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The Manager’s Dilemma by Irial O'Farrell

What would you do with an extra hour in your workday? Read The Manager’s Dilemma and find out.

Managers tend to excel at problem-solving. Team members tend to bring problems to their managers, for a variety of reasons. What happens when you bring a problem to an excellent problem-solver?

The Manager’s Dilemma – How to Empower Your Team’s Problem-Solving examines the dynamics that arise from team members bringing their issues and problems to their manager and how this undermines the team’s performance.

The book also explores the valid reasons for escalation, the problem-solving steps, identifying at what step an individual team member might be getting stuck and how to develop and coach team members from different starting points.

You’ll also examine your own problem-solving mindset, as a manager, and how to introduce the new approach. Based on the SMART framework and Manager-as-Coach, you’ll have a lot of A-HA moments while being supported to apply the framework to your own team.